Brand Guidelines & Tone of Voice
Last updated: 15 November 2025 | Version 1
Our brand guidelines set out the official standards for Tap Tap Pub's visual identity. They keep everything looking consistent, recognisable and true to who we are, whether it's a social post, a website banner or a printed poster in your pub.
These guidelines cover how to use our logo, colours, fonts and tone of voice, along with examples of how Tap Tap Pub should sound and feel across all materials.
Strong brand guidelines ensure every bit of communication stays accurate, on-brand, unmistakably Tap Tap Pub, friendly, warm, and rooted in real pub culture.
Logo Guidance
The Tap Tap Pub logo should always be clear, prominent and easy to recognise in every piece of visual communication. It's our icon, a simple, modern mark that represents our brand, our community and our love for great pubs.
If you'd like to access the Tap Tap Pub logo, please email cheers@taptap.pub. Please provide details about how you plan to use our logo.
Logo Placement Guidelines:
- Keep the logo visible and never hide it within busy graphics.
- Don't reshape, edit or combine it with other icons or illustrations.
- Leave enough clear space around the logo so it stays clean and legible.
- Only use the official Tap Tap Pub logo files provided. Colours and proportions should not be changed or adjusted.
- The logo can be used across digital platforms, printed materials, social posts, signage and any external communications promoting Tap Tap Pub.
Logo minimum width: 200px. There is no maximum size defined for this logo.
Colour Palette
Our colour palette reflects everything we love about traditional pubs, warm tones, rich textures and a welcoming, familiar feel. These colours help people recognise Tap Tap Pub at a glance and create a consistent visual experience across all our materials.
Primary Palette
Barstool Plum
HEX: #793E4D
Amber Tap
HEX: #F57A00
Barstool Blue
HEX: #384B56
Midnight Stout
HEX: #111418
Secondary Palette
Barrel Oak
HEX: #463933
Cask Brown
HEX: #684323
Malt Gold
HEX: #C0A66D
Cream Ale
HEX: #FFF8E5
Beer Top White
HEX: #FFFFFF
Tone of Voice
Tap Tap Pub speaks like a friendly regular who knows every good pub in town. Warm. Human. Helpful. Lightly humorous.
We sound like the communities we support, welcoming, down-to-earth and honest.
How We Sound
Friendly and Approachable
We talk like real people, not like corporate handbooks.
Light Humour
A gentle pub reference or touch of wit, but never forced, and definitely never cringey.
Clear and Simple
Short sentences, everyday language, easy to scan.
Local and Authentic
Genuine, down-to-earth, rooted in real British pub culture.
Helpful and Honest
We keep things clear, factual and trustworthy.
Need More Details?
If you are a Pub Owner, and would like to access the complete brand guidelines including photography guidance, social media examples, logo construction grids, and more detailed specifications, visit the Brand Guidelines section in your pub management area.
For brand guidelines advice, contact: cheers@taptap.pub